For founder-led sales
Find the reason
before you reach out.
Open competitor reviews, LinkedIn posts, Product Hunt launches, directories or company pages. Rich captures the pain signal, structures the lead and drafts the outreach angle.
Cold outreach works better when the reason is already visible.
Rich turns public buying pain into a pipeline: source, company, person, pain point, intent score, suggested angle and draft message.
Workflow routing
From web signal to routed lead.
Rich is AI-first. Tell the app what you want to collect, and the AI creates the workflow, columns, scoring and output path for you.
Then press Rich on a useful page. The page context becomes a structured lead row your team can review, assign or send onward.
What Rich does for founder-led teams
Built for the way you actually reach out.
Capture competitor pain
Open review pages, comments or launch discussions. Rich extracts complaints, missing features, pricing pain and switching signals into your list.
Structure every lead
Define columns like competitor, reviewer, company, pain point, quote, intent score, ICP fit and outreach angle.
Draft from the signal
Rich writes a first message that references why the lead was captured, so the outreach starts from context instead of a generic pitch.
Route without RevOps
Send rows to a teammate, webhook, spreadsheet or CRM when the lead is ready. Keep the first motion lightweight.
The difference
Better signal. Cleaner pipeline.
Better than cold lists.
Every row starts with a visible reason to reach out, not just a name from a database.
Simple enough to use daily.
Press Rich when you find a useful page. The workflow fills the pipeline while you keep browsing.
Personal without the research drag.
The draft message comes from the source context, the pain point and your workflow fields.
Workflow engine
AI creates the workflow. Columns fill from the page you found.
Tell Rich what you want to collect. The AI creates the fields and rules, then captures visible context, scores intent and prepares the next action for review.
Visible context only
Rich captures page content when you ask it to. No hidden browsing, no background harvesting.
No bot sessions
Rich prepares structured rows and draft messages. It does not run headless browsers, click buttons or send as you.
Human-approved actions
Your team reviews, assigns, exports or sends. Rich is the pipeline layer, not a risky automation account.
Founder FAQ
Questions founder-led teams usually ask.
Rich is for small teams that need a sharper reason to reach out, without building a heavy RevOps setup first.
Get Rich
before it launches.
Join the founder-led teams list, help shape the first lead capture workflows and get up to $100 in launch credits. No credit card required.
This early credit offer will not stay open forever.